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LEVI'S JEANS!!!
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bless.
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Levi’s
Places Pro-Homosexual “Marriage”
Ribbon on New Jeans
By
Thaddeus M. Baklinski
SAN
FRANCISCO, May 28, 2009 (LifeSiteNews.com)
- Levi Strauss & Co., the
jeans manufacturer that has
long been a leader in corporate
support for the homosexual activist
movement, has come out with
a new marketing scheme that
may dupe consumers who buy their
products into displaying support
for same-sex "marriage."
Company
owned stores in New York, Los
Angeles, Chicago and San Francisco
will be displaying their summer
line-up of jeans and shirts
adorned with "White Knots
for Equality," a symbol
that denotes support for homosexual
"marriage."
The
symbol, a white ribbon tied
in a knot, was developed by
a California media company to
capitalize on the opposition
to the passage of Proposition
8, the California voter-approved
constitutional marriage amendment.
The knotted white cloth mimics
the various ribbon campaigns
such as the pink ribbon for
breast cancer campaign.
Commenting
on the company's amalgamation
of marketing and political activism,
senior vice president for global
creative services for Levi's,
Rene Holguin, said, "Our
design team was seeking something
that would resonate beyond just
fashion but also fit with our
white product theme."
The
staff members of the stores
that are displaying the clothing
with white knots have been instructed
to engage customers with explanations
of the homosexual agenda symbol,
hoping that customers will be
educated through an “informed
conversation."
"We
have weekly calls with our store
managers and we sent out detailed
information about the White
Knot organization and also ways
in which we're supporting marriage
equality overall as a company,"
Levi’s director of brand
marketing and public relations,
Erica Archambault, told the
New York Times. She added that
she wants sales staff "to
be educated and able to have
an informed conversation that's
more interactive than reading
off a card or something."
San
Francisco-based Levi Strauss
was the first Fortune 500 company
to extend health benefits to
homosexual couples and was a
major financial supporter of
the "No On Prop 8 Equality
Business Council," which
was formed to oppose efforts
to define marriage as being
between one man and one woman
in the California constitution.
The
company gave $25,000 to Equality
for All, the coalition leading
the No on 8 campaign, while
Robert Haas, the company's chairman
emeritus and his wife gave a
further $100,000, according
to a company spokesman.
A
report by Business Wire states
that the Levi Strauss Foundation
announced yesterday that it
will make a $25,000 donation
to the National Center For Lesbian
Rights (NCLR) and $25,000 to
The San Francisco LGBT Community
Center (“The Center”).
NCLR
was the lead counsel on the
effort to overturn Proposition
8 in the California Supreme
Court.
“The
Center” is a homosexual
drop-in facility that "organizes
and plans the political and
cultural future for the LGBT
community" in San Francisco.
See
related LSN coverage:
Levi
Jeans Funds Push for Homosexual
"Marriage" in California
http://www.lifesitenews.com/ldn/2008/sep/08092911.html
"For
to me life is Christ, and death is gain."
(Phil 1:21)